Edgar Marin
Work History
Self-Employed Freelance/Contract - New York, NY
Professional Marketing Consultant, April 2023 – Current
Assist Agencies or In-house Brands with digital marketing initiatives (search/ social media).
Develop strategy, execution, insights, recommendations, optimizations, and in-depth auditing.
Onboard/transition new teams on current performance goals and strategy.
Pull data and research components as part of audit services.
Create and present reports to clients and stakeholders on campaign performance, trends, and insights.
Develop and implement bid and targeting strategies to optimize campaign performance.
Developed and improved methodologies and processes for marketing teams.
Manage project execution and delivery. Ensuring timely and accurate delivery
Actively optimize and manage client strategy ensuring micro and macro goals are met.
PHD Media - New York, NY
Associate Director, Search and Social, March 2019 – January 2023
Managed client budgets up to $3.5MM monthly and up to $42M in annual media spend.
Successfully adopted and nurtured "At Risk" Clients back above performance expectations.
Budget Management: Ultimately oversaw all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
Assisted in driving new business engagements from RFP completion, strategy development, and prospective client pitches through transition and execution.
Paid Media Strategy & Execution: Develop and manage B2B/D2C paid media program, including awareness and result-driven KPIs (CPA, CPL, ROI, ROAS) strategies.
Thought leadership, kept up-to-date on ad platform changes and digital marketing best practices and communicated the implications/opportunities to the team and clients.
Developed paid search strategy and A/B testing methodology and roadmap for clients.
Coached and mentored team members to improve their skills, knowledge, and performance, and promote a culture of learning, growth, and collaboration.
Lead Client, Vendor, and Partner relationship management ensuring seamless communication.
Strong, Collaborative Communicator: Collaborate closely with cross-functional teams, including
creative, brand, content, and analytics, to ensure campaigns and programs are integrated and aligned with overall marketing goals (360 strategies).
Improved processes in marketing operations: resulting in the reduction of “time to execution”.
Recently improved cost per online booking by 36% and increased booking initiations YoY.
Successfully helped develop and facilitate Search and Social 101 Client boot camps.
Awarded the 2022 Google Customer Success for CCL for the highest Optimization Score, features and betas adoption.
Contributed to the development of client-specific or agency-level POVs on industry happenings.
Resolution Media - New York, NY
Search Supervisor, August 2018 – March 2019
Handled account management responsibility for a group of “at risk” clients with a need for strong client communications
Revamp search strategies to better align with clients’ goals.
Created performance reporting and analysis using Looker Studio (formerly Google Data Studio) and SA360 for Client and Internal teams.
Support the Digital Marketing Director in onboarding new clients, launching new SEM programs
Team player and collaborator with a strong work ethic (have a positive impact on others)
Performance Optimization: Monitor campaign performance, conduct A/B testing, and use analytic insights to make regular adjustments.
Digital Blue Creative - New York, NY
Search and Social Consultant, May 2014 – August 2016
Handled large-scale Google/Bing Ads accounts both hands-on management as well as SEM ad media planning and strategy.
Handled account management responsibility for a group of clients, including scheduling and presentation on client calls, and project management.
Occasionally participate in new business pitches by preparing insights and recommendations.
Kept up-to-date on industry trends and best practices, and shared insights with the team and clients.
Planned client engagements including deliverables, schedules & optimal budgets to maintain yearly return on investments (ROI).
Excellent organizational skills and the ability to juggle multiple projects and responsibilities
Acronym Media Inc. - New York, NY
Sr. Search Manager, March 2005 – May 2014
Sr. Search Marketing Strategist, April 2009 – March 2011
Search Marketing Strategist, September 2008 – April 2009
Search Marketing Analyst, January 2007 – September 2008
Search Coordinator, March 2005 – January 2007
Managed clients with $30K to $750K monthly paid search budgets.
Managed a subset of the search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing, and optimizing paid search campaigns.
Supported senior leadership in onboarding new clients and launching new SEM programs
Assisted with the customization of agency POVs for individual clients.
Developed and successfully executed A/B tests to inform optimization of ad copy, landing pages, and other campaign elements.
Provided ad hoc analysis of data & strategies to recommend performance improvements.
Proficient in Google Ads, Bing Ads, and other paid search platforms.
Volunteer Experience
Tall Timbers Property Owner’s Association (TTPOA) - Sussex, NJ
President (Elected), Oak Village (Seasonal), July 2020 - Current
Community management of Oak Village which covers 117 sites.
Leadership coordination with all Officers/Board Members within Oak Village, other Villages, and the TTPOA Executive board.
Engage in conflict Resolutions/Mediation of property owners within the village and TTPOA
Budget manage Village funds by approving village expenditures and reviewing requests for proposals (RFPs).
Uphold community policy, Oak Village Rules and regulations.
Girls in Gear – New Jersey
Search Consultant (Remote), November 2023 – Current
Helping to develop and Execute Paid search through Google Grants
Implemented Conversion tracking
Focused on increasing Coach/Volunteer registrations for cycle one
Cycle 2 will change focus for registering the target audience for their bike riding program
Certifications
Google Ads Search • Search Ads 360 • Microsoft Search • Ads Google Shopping
Amazon Sponsored ads • LinkedIn Ads • Meta • Google Analytics • Walmart Connect
Skills
Team Leadership • Performance optimization • Budget management • Prisma (Media Ocean) • Technical Marketing
Data Collection & Analysis • Microsoft Office suite fluent • Consultation & Auditing • Data-Driven Decision Making
Marketing Strategy (360) • Problem-Solving • Conflict Resolution • Project Planning & Management
Clients
Carnival West Coast Brands • Cirque Du Soleil • Volkswagen • Electrify America • Newell Brands • Mailchimp
Hiscox Business Insurance • LG (Signature) • Dell • SAP, Novell, Accenture • VMWare • Wharton Business School
Wharton Exec. Ed. • Wallace Foundation • Longchamp • Amore Pacific • Sulwahsoo • Laneige • Chanel
Education
Bachelor of Business Administration (BBA) Degree, Digital Marketing and CommunicationsBaruch College (CUNY), New York, NY